Q Week 3. Consumer Markets and Buying Behavior Chapter 5 Chapter Preview: In this chapter, we take a closer look at the most important element of the marketplace-customers. The aim of marketing is to engage customers and affect how they think and act. To affect the what's, when's, and how's of consumer buying behavior, marketers must first understand the whys. Takeaways: Define the consumer market. Understand the process of adoption and diffusion for new products. Apply the model of consumer behavior. Read in the Textbook: Chapter 5. Consumer Markets and Buyer Behavior. Assignment: One (1) page: What is a new product and how do consumers go about deciding whether to purchase the new product? Assignment: One (1) page: What is subculture? Describe two subcultures to which you belong. Assignments Due: Tuesday, 3/14 @ 11:59pm. No assignments will be accepted after due date.